Privacy Policy

We may collect personal information you provide directly, information collected automatically through your use of our websites or services, and information received from advertising platforms, real estate platforms, referral sources, business service providers, and other sources.

Information You Provide Directly

• Name, email address, phone number
• Mailing address and property address
• Home search criteria and selling timeline
• Buying or selling preferences
• Mortgage or financing status
• Appointment and communication preferences
• Messages, comments, or questions
• Information submitted through forms, surveys, quizzes, calculators, chat widgets, or appointment tools
• Information shared during calls, texts, emails, or other communications

If you use mortgage, home valuation, cash offer, or consultation tools, we may collect additional information such as estimated income, credit range, loan status, desired purchase price, down payment range, or property condition. We do not require you to provide more information than is reasonably necessary for the service you request.

When you visit or interact with our websites, landing pages, advertisements, forms, or digital services, we may automatically collect:

• IP address, browser type, device type, and operating system
• Pages viewed, links clicked, and forms started or submitted
• Referring websites or advertising sources
• Date and time of visit
• Approximate location based on IP address
• Search criteria or property pages viewed
• Interaction with website features, videos, and chat tools
• Cookie identifiers, pixels, tags, and similar tracking technologies

We use this information to improve our websites, understand user behavior, personalize content, measure advertising performance, troubleshoot issues, prevent fraud, and improve our services.

We may use cookies, pixels, web beacons, tags, scripts, and similar technologies. These may be used to:

• Remember preferences and improve website functionality
• Analyze traffic and user behavior
• Measure advertising performance and retarget visitors with relevant advertising
• Understand which ads, pages, or forms generated inquiries
• Improve content, offers, and user experience
• Prevent fraud or misuse of our services

You may disable cookies through your browser settings; some website features may not function properly if you do. Third-party advertising platforms may also use cookies or pixels according to their own privacy policies.

We may collect or receive information from advertising campaigns, lead forms, landing pages, referral sources, real estate portals, property search platforms, and social media platforms when you interact with our ads, submit a form, register for an event, or otherwise communicate with us.

Advertising & Lead Sources May Include

• Google, Google Ads, Google Local Services Ads, YouTube
• Meta, Facebook, Instagram, Messenger
• Microsoft Advertising / Bing, LinkedIn
• TikTok, Pinterest, Snapchat, X / Twitter
• Nextdoor, Yelp, KSL, Craigslist
• Zillow, Realtor.com, Homes.com, Redfin
• MLS or IDX property search tools
• Webinar and email marketing platforms
• Display and retargeting ad networks
• Direct mail, QR codes, referral partners
• Open house and event registrations
• Third-party form, calendar, chat, or landing page platforms

• To respond to inquiries and provide requested information or property details
• To provide home valuations and discuss buying, selling, investing, financing, or real estate options
• To schedule appointments and consultations
• To provide real estate services and connect you with appropriate professionals
• To send reminders, confirmations, updates, and follow-up communications
• To personalize your experience and improve our websites, advertising, and services
• To operate our CRM, marketing, email, phone, SMS, and appointment systems
• To analyze advertising performance and retarget visitors with relevant ads
• To send educational content, market updates, event invitations, or promotional messages when permitted
• To prevent fraud, spam, abuse, or unauthorized activity
• To comply with legal, regulatory, or contractual obligations
• To protect our rights, property, business, users, and others

Depending on how you interact with us and the consent you provide, we may contact you by:

• Phone call (live or AI-assisted)
• SMS text message or MMS (live or AI-assisted)
• Email
• Voicemail or ringless voicemail, where permitted by law
• Direct mail
• Online chat or social media message
• Appointment or event reminder
• Retargeting advertisement

Communications may include responses to inquiries, property information, appointment reminders, service updates, educational resources, market updates, follow-up messages, or promotional information. You may opt out of marketing communications as described in this Policy.

7.1 - How You Consent to Receive Text Messages

By voluntarily submitting your phone number and checking the SMS consent checkbox - or otherwise taking an affirmative opt-in action - on one of our websites, landing pages, lead forms, advertising forms, chat widgets, appointment forms, open house registration forms, webinar registrations, keyword opt-ins, or other direct opt-in forms, you consent to receive SMS text messages from Fusion Realty Group.

Every opt-in form that collects SMS consent will display a disclosure substantially as follows:

7.2 - Types of Messages We May Send

• Responses to your inquiry or requested information
• Appointment confirmations and reminders
• Property information, home valuations, and cash offer details
• Real estate buying or selling guidance and follow-up
• Webinar or event registration confirmations and reminders
• Educational real estate content and market updates
• Promotional messages about our real estate services (only with consent)

Message frequency may vary. Message and data rates may apply. Text messages may be sent using AI-assisted tools or automation on our behalf.

7.3 - How to Opt Out

You may opt out of SMS messages at any time by replying with any of the following standard opt-out keywords:

After you send any opt-out keyword, we will send one final confirmation message and you will receive no further SMS messages from us unless you opt in again. All standard carrier opt-out keywords are honored immediately upon receipt.

7.4 - How to Get Help

Reply HELP to any SMS message or contact us at [email protected] for assistance with text messaging.

7.5 - Consent Is Not Required for Purchase

Consent to receive text messages is never a condition of purchasing any goods or services from Fusion Realty Group.

7.6 - No Sharing of SMS Opt-In Data

Sharing with subcontractors or service providers is permitted only as necessary for those providers to perform services on our behalf (such as message delivery, CRM operations, appointment scheduling, or technical support), and only under agreements that prohibit those providers from using SMS data for their own marketing or promotional purposes.

7.7 - Permitted SMS Opt-In Sources Only

We obtain SMS consent only through direct, affirmative opt-in by the individual, including:

• Website and landing page opt-in forms with SMS disclosure
• Advertising lead forms (Google, Meta, etc.) with clear SMS consent disclosure
• Chat widget opt-in forms
• Appointment or calendar booking forms
• Webinar or event registration forms with SMS disclosure
• Keyword opt-ins via text message
• Open house registration forms
• Home valuation, cash offer, buyer/seller consultation forms

We do not obtain SMS consent from purchased lists, rented lists, third-party lead sellers, shared opt-in databases, or general advertising audience data.

If you provide your email address, we may use it to respond to your request, provide information, send appointment reminders, deliver requested resources, provide market updates, send educational content, or send promotional communications where permitted.

You may opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at [email protected]. We comply with the CAN-SPAM Act and honor opt-out requests promptly.

Even if you opt out of marketing emails, we may still send non-promotional communications related to your inquiry, requested services, appointments, transactions, account matters, legal notices, or other business-related communications.

We may contact you by phone if you provide your phone number or request information. For quality assurance, training, customer service, documentation, compliance, or business purposes, calls may be monitored, recorded, transcribed, summarized, or reviewed where permitted by law.

We may use AI-assisted tools, automation, chatbots, voice assistants, call summaries, transcription tools, or similar technologies to help respond to inquiries, route calls, schedule appointments, provide information, improve service quality, and support our team.

AI-assisted tools may also be used to send or respond to SMS text messages on our behalf. All AI-assisted SMS communications are subject to the same consent, opt-out, and data-sharing restrictions described in Section 7. We do not use AI tools to sell, rent, or share SMS opt-in data or mobile consent with third parties.

We may share personal information in limited circumstances:

Service Providers

We may share information with service providers who help operate our business, including providers of website hosting, CRM systems, email platforms, SMS and phone platforms, appointment scheduling, advertising analytics, lead management, marketing automation, AI-assisted communication tools, data storage, security, payment processing, direct mail, real estate data, transaction management, and technical support. These providers access information only as needed to perform services on our behalf.

Real Estate Professionals

We may share information with real estate professionals, mortgage professionals, title companies, inspectors, contractors, transaction coordinators, or other service providers when you request services, ask to be connected, or when sharing is necessary to provide requested services.

Legal Requirements

We may share information when required by law, court order, subpoena, legal process, or regulatory request, or to protect our rights, safety, property, business, users, or others.

Business Transactions

We may share information in connection with a merger, acquisition, sale, transfer, financing, restructuring, or similar business transaction involving our business or assets.

Aggregated Data

We may share aggregated, anonymized, or de-identified information that does not reasonably identify you.

If you ask us to connect you with a real estate agent, broker, mortgage lender, loan officer, title company, inspector, contractor, cash offer provider, home service provider, or other professional, we may share the information necessary to fulfill your request - such as your name, contact information, property information, and inquiry details.

We may work with business partners and service providers to provide real estate-related products and services - including mortgage lenders, title companies, inspectors, contractors, home warranty providers, insurance providers, relocation providers, real estate technology platforms, and cash offer providers.

We share information with these parties only as needed to provide requested services, respond to your inquiry, facilitate a transaction, or connect you with services you expressed interest in. We do not share SMS opt-in data or text messaging consent with these parties for their own marketing or promotional purposes.

We may use AI-assisted tools that support data analysis, automation, natural language processing, transcription, communication, customer service, lead routing, workflow automation, appointment scheduling, and related business functions. Examples of sub-processors or service providers we may use include:

• Amazon Web Services
• Google Cloud Platform
• OpenAI
• Vonage, Bandwidth, Twilio
• Lob, MailParser
• Home Junction / Attom Data
• CRM and marketing automation providers
• Email, calendar, and scheduling providers
• Website hosting, advertising, and analytics providers
• AI-assisted communication providers

This list may change as our systems and service providers change. Sub-processors are permitted to process information only as needed to perform services on our behalf and are not permitted to use SMS opt-in data or mobile consent for their own marketing or promotional purposes.

We may use advertising and analytics services to promote our services, measure advertising effectiveness, understand website activity, and show relevant ads to users who have visited our websites, interacted with our ads, submitted forms, or engaged with our content. These services may use cookies, pixels, tags, or device identifiers.

You may adjust advertising preferences through the settings provided by advertising platforms or through your browser, device, or privacy settings. We do not provide SMS opt-in data or text messaging consent to advertising platforms, affiliates, lead generators, data brokers, or marketing partners for their own marketing or promotional purposes.

We retain personal information for as long as reasonably necessary to provide services, respond to inquiries, manage our business, comply with legal obligations, resolve disputes, enforce agreements, maintain records, and support legitimate business purposes. Retention periods vary depending on the type of information, the nature of the relationship, and legal requirements.

We retain records of opt-in and opt-out communications, including SMS consent records and STOP requests, as needed for compliance and operational purposes.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no website, system, transmission, or electronic communication is completely secure. We cannot guarantee the absolute security of your information.

You are responsible for maintaining the confidentiality of any account credentials, passwords, devices, and communications used to interact with our services.

You may choose not to provide certain personal information; however, if you do not provide information needed to respond to your inquiry or provide requested services, we may be unable to fulfill your request.

• Opt out of SMS: Reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any text message
• SMS help: Reply HELP or contact us at [email protected]
• Opt out of marketing emails: Click the unsubscribe link in any of our emails
• Request correction or deletion: Contact us at [email protected]
• Adjust cookie/tracking preferences: Use your browser, device, or advertising platform settings

Depending on where you live, you may have additional rights under applicable state privacy laws, including rights to access, correct, delete, or obtain information about personal information we hold. To exercise available rights, contact us at [email protected]. We may need to verify your identity before responding. Some requests may be limited by legal, transactional, contractual, or recordkeeping obligations.

Some browsers transmit "Do Not Track" signals. Because there is no uniform industry standard for responding to these signals, our websites may not respond to all Do Not Track signals. You can control cookies and certain tracking technologies through your browser settings and advertising platform settings.

Our websites, services, advertising, and communications are intended for individuals who are at least 13 years old. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it. If you believe we may have collected information from a child under 13, please contact us at [email protected].

We comply with the CAN-SPAM Act for commercial email. Our commercial emails will:

• Not use false or misleading header information
• Not use deceptive subject lines
• Identify messages as advertising where required
• Include our valid physical postal address
• Include a clear and conspicuous unsubscribe mechanism
• Honor opt-out requests promptly
• Monitor any third-party email marketing services acting on our behalf

If you are located in Canada, we may process your personal information based on your express or implied consent, as permitted by applicable law. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. In some circumstances, we may be permitted or required to collect, use, or disclose personal information without consent, including for legal compliance, fraud prevention, investigations, business transactions, emergency situations, or other circumstances permitted by law.

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Your continued use of our websites, forms, services, or communications after changes are posted means you accept the updated Privacy Policy. We encourage you to review this Policy periodically.

If you have questions about this Privacy Policy, your personal information, communication preferences, or your opt-out choices, please contact us: